Words for work that matters.
The right words change what happens next. Embr. helps people find them.
Services
Coaching
Helping people communicate with clarity, confidence and impact.
Training
Teaching researchers, leaders and teams how to tell better stories.
Writing
Shaping narratives, impact stories and language that lands.
About Brenda
Hi. I’m Brenda. I’m a strategist and storyteller. I’ve built a career transforming complexity into clarity and data into narrative using three tools:
- asking good questions
- listening well
- words.
I’ve always loved stories. I studied theatre at NIDA (2012), hold a Masters Degree in Creative Writing (UTS, 2025) and am a published author in short fiction and non-fiction. So when I say I love language and stories, I really (really) mean it.
With more than 12 year’s experience in the tertiary sector across a number of strategy roles, I’ve developed a special interest in helping senior executives and research leaders translate their ideas through words that work. Serving at both the University of Sydney and UNSW, I’ve developed and delivered enterprise-wide strategies ranging research translation, innovatation and commercialisation, improving the student experience, and faculty and school-level strategies. I love working with people and I love solving problems.
Over my career I’ve developed a strong network of incredible collaborators, ranging investors, tertiary leaders, science communicators, authors, copywriters, analysts, entrepreneurs – the list could go on. This is a big part of what I love about my work – the people I learn from.
A bit about me:
- Born in South Africa, raised on the Sunshine Coast QLD.
- Proudly based in Enmore, Sydney, for the last 13 years.
- Current interests: ice plunges and making focaccia.
- Irregular but enthusiastic runner.
About Brenda
Hi. I’m Brenda. I’m a strategist and storyteller. I’ve built a career transforming complexity into clarity and data into narrative using three tools:
- asking good questions
- listening well
- words.
I’ve always loved stories. I studied theatre at NIDA (2012), hold a Masters Degree in Creative Writing (UTS, 2025) and am a published author in short fiction and non-fiction. So when I say I love language and stories, I really (really) mean it.
With more than 12 year’s experience in the tertiary sector across a number of strategy roles, I’ve developed a special interest in helping senior executives and research leaders translate their ideas through words that work. Serving at both the University of Sydney and UNSW, I’ve developed and delivered enterprise-wide strategies ranging research translation, innovatation and commercialisation, improving the student experience, and faculty and school-level strategies. I love working with people and I love solving problems.
Over my career I’ve developed a strong network of incredible collaborators, ranging investors, tertiary leaders, science communicators, authors, copywriters, analysts, entrepreneurs – the list could go on. This is a big part of what I love about my work – the people I learn from.
A bit about me:
- Born in South Africa, raised on the Sunshine Coast QLD.
- Proudly based in Enmore, Sydney, for the last 13 years.
- Current interests: ice plunges and making focaccia.
- Irregular but enthusiastic runner.